Nice sized quality built soft cooler!
Had a chance to test this particular cooler out yesterday at Coney Island for the first time, i was pleasantly surprised! Bought it cause i needed something smaller than the Yeti offerings and not shaped like some awkward box.
This is the perfect size and shape, strapped to my shoulder, around like a sling, or just holding the handles it felt comfortable, held my wine & beer bottles securely, used the cold packs bought with the bundle and 1 small bag of ice. Everything was kept cold all day with constant opening and closing, the zipper held right, never gave me a problem, the ice water never leaked.
Magnetic handles were great for when i wanted to carry the bag around and the shoulder strap was great across my body, no worries of it snapping under load. There is nothing i would change on this bag, except maybe a lighter colored interior to see a little better inside and maybe a bottle opener attached somewhere. Other than that, this bag is perfect, its more cost effective than the competition, its a portable size and configuration, its of equal or better quality than the competition and it's an American company, i am highly satisfied!